Frequently Asked Questions
For stock catalog items, the minimum quantity is 48 bottles per SKU. For made-to-order items, the minimum ranges from 144 bottles and higher, depending upon the SKU. NOW has a minimum order value of $195, which includes FREE ground shipping.1
1The minimums are for U.S. domestic customers only. Please contact a NOW International sales rep for details on international minimums.
We established this minimum in order to offer a competitive wholesale price per bottle. If our minimum were lower this would increase our cost per unit dramatically, and the wholesale price would also need to be higher.
Typically there is a $0.75 increase in the wholesale price above the standard NOW label wholesale. So, for example, if a NOW SKU has a $10.00 wholesale the same bottle in Private Label is $10.75. This extra fee goes directly to pay for the labor for printing and/or labeling of your bottles. This fee can be reduced by taking advantage of some of the discounts we offer.
We offer an Introductory discount of 15% off your first order if it’s $2000 or higher. However, regardless of your opening order level, you may also qualify for discounts based on monthly volume purchases. If you buy a large quantity of a single SKU you will also qualify for a percentage discount off the regular wholesale. And every month we issue a Sales Flyer with discounts of 20-33% on select SKUs. Check with your inside sales representative for more details about the particular discount level you qualify for.
For stock catalog SKU’s the normal turnaround time is 5-7 business days until we ship, once your label is approved and ready. The lead time will be longer for: larger quantity orders, non-catalog stock formulas that require bottling, and custom sizes.
Labels are printed on rolls of high gloss polypropylene label material via our in-house CMYK label printers. These printers are capable of printing small or large quantities on demand. Depending upon the size of the order, or if any special types of labels are needed, we may also outsource labels to the same printing company that produces NOW labels, at our discretion.
Absolutely! We do have specific graphic requirements that we can forward upon request. As per current GMP requirements we do need to review and approve all labels prior to printing. If you would like us to use one of our stock label designs we can import your logo onto it. There is a one-time nominal set-up fee for this.
Absolutely! We do require that the labels are printed in a format that will be able to run on our labeling equipment. We can provide these specifications upon request. If there are any formula changes that necessitate a label change the customer is responsible for replacing the label.
No, we do not and will not use the name or logo of NOW Foods on any private label.
We don’t offer marketing for your product line, as most retailers prefer to do their own. Our Product Info group can assist you with questions regarding nutrition or ingredients (for stock formulas). All of the nutritional text and marketing material that NOW Foods supplies for our own label is copyrighted, however the references we identify can be used by you towards your own marketing efforts.
In most cases you can change the name of your formula. I.e. “Adam” multivitamin can switch to “Men’s Multi” or similar. The only exceptions are when there are vendor trademarks and we’re legally obligated to keep the current name. There are a few SKUs where the customer must change the formula name to something other than the current NOW label name, also for legal reasons.
Yes, however we will review these claims and may or may not be able to use them. Our QA dept researches every NOW label claim and verifies that we’re legally compliant. If you change these your label may potentially be non-compliant. We recommend keeping the label text as-is. Any claims on your label that are different than the NOW version will need to be submitted to the FDA as per their requirements, and the customer is responsible for this.
Absolutely! If you do not want to use the claims or bullet points that are normally found on a NOW label we can remove these upon request. This may also help to differentiate your label from the NOW version However, any claims we use can potentially help in selling the product to consumers.
We don’t recommend changing this in any way. Our panels are set up to be accurate, truthful, and they follow FDA guidelines for dietary supplements. Making an adjustment to these may mean that your label is no longer compliant.
Our stock labels may require a standard FDA statement on the label (“This statement has not been evaluated by the FDA…”). Our QA dept determines whether it is needed or not, and the FDA guidelines for dietary supplements determine it’s location on the label. If you opt to remove any label claims or bullet points on the label you may be able to have the FDA statement removed as well.
NOW Foods has product liability insurance on the products we manufacture. If you’re a retailer or other type of business owner it may be prudent for you to have your own insurance, regardless of the product lines you carry. NOW Foods cannot offer legal advice of any kind, however.
This is an FDA requirement. It’s also to your benefit should a consumer need to contact you about a question, or if they have a health concern, or simply if they want to buy more from you! It’s smart marketing and looks professional.
For the most part our private label supplements are packaged in white bottles with white lids, as this works well with 99.9% of the label designs that exist. We have a few other options available for requesting bottles or lids however, the minimum order per SKU is much higher and will carry an additional manufacturing fee.
This is a possibility, although the production runs per SKU may increase dramatically. We would also need to test the packaging on our machines, verify the size/fill, and do a “ship test” to see if the packaging holds up well during transit. It can be a lengthy process.
We do not do this in-house, but we can direct you to suppliers who can do this for you. NOW Foods has no affiliation with these suppliers and cannot vouch for their pricing or abilities or customer service. We can potentially sell bulk pills to you and you can contract a packaging company of your choice.
Not at this time, but we can offer a large inventory of softgels, capsules, tablets, liquids, powders and personal care SKU’s that are made in-house. Please contact your inside sales rep for details.
If you make any kind of ingredient or change to a stock formula it becomes a custom formula and will have a much higher minimum order and lead time.
No. We source all the raw materials ourselves. We may be able to bring in a raw material upon request, but it would need to come from one of our current GMP-compliant vendors.
Absolutely! When you purchase a NOW Foods private label product it is made in our GMP facility. However, you cannot use either the Natural Products Association or NOW Foods GMP logos. We have stock logos to choose from or you can design your own.
Absolutely! It isn’t a requirement that a label has a UPC code, but it can make it look more professional. You can supply us with a UPC code if you’ve already purchased them, or we can use the UPC codes we have available for our Private Labels. These are different that the same NOW SKU by 2 digits. There is no charge to add a UPC code to your label(s).
NOW Foods sells products for Resale only and doesn’t charge sales tax since we do not sell to the end user / consumer. Therefore, we are required by your state to have a current, properly completed Resale Certificate containing your sales & use tax license number on file for your company.
We can do custom counts in most instances, although the minimums and lead times are normally longer than our stock counts.