NOW® Quality

NOW® PRIVATE LABEL QUALITY

As a leading natural products company, our dedication to superior quality at value prices has propelled us from a local health food store to an industry leader offering the absolute best variety of high-quality supplements, essential oils, foods, and more.

What Does Natural Mean?

Natural at NOW means products are sustainable, plant-derived, and finished as close to nature as possible without any harmful substances.

Clean Ingredients

Our strict requirements for ingredient quality and comprehensive scientific processes ensure that very lot of ingredients accepted into our facilities meets our stringent specifications.

Comprehensive Testing

Our state-of-the-art, in-house laboratories test everything from raw ingredients to finished products to ensure that what’s on the label is in the bottle or package.

Superior Manufacturing

NOW meets and exceeds the FDA’s CGMPs to underscore our commitment to quality. NOW was one of the first companies to be CGMP certified by a third party.